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Client Success Stories:

Food & Beverages

Food & Beverages

Background:

Domino's Pizza chain restaurant had a new store opening and wanted to drive grand opening traffic to their new physical location. The goal of the campaign was to target pizza lovers and foodies alike in this new market to build awareness of the new store opening, as well as placing orders for some freshly baked pizzas.

Strategy:

An ideal customer profile was developed based on demographics, psychographics and behaviors. The targeting selected to reach our best potentials audience consisting of: quick service diners, pizza lovers, working moms, dads and frequent visitors of Papa John's Pizza.

Result:

After running the campaigns for only six days we had to put a temporary pause on the campaign because that Domino's location SOLD OUT of pizza most of those days. Domino's said, "the grand opening deal that we ran (and our digital ads were the ONLY place it was mentioned) led to such a ridiculous crowd of people ordering pizzas, that most days we were shutting down after five or six hours (after opening) because of selling out."

Food & Beverages

Food & Beverages

Background:

Domino's Pizza chain restaurant had a new store opening and wanted to drive grand opening traffic to their new physical location. The goal of the campaign was to target pizza lovers and foodies alike in this new market to build awareness of the new store opening, as well as placing orders for some freshly baked pizzas.

Strategy:

An ideal customer profile was developed based on demographics, psychographics and behaviors. The targeting selected to reach our best potentials audience consisting of: quick service diners, pizza lovers, working moms, dads and frequent visitors of Papa John's Pizza.

Result:

After running the campaigns for only six days we had to put a temporary pause on the campaign because that Domino's location SOLD OUT of pizza most of those days. Domino's said, "the grand opening deal that we ran (and our digital ads were the ONLY place it was mentioned) led to such a ridiculous crowd of people ordering pizzas, that most days we were shutting down after five or six hours (after opening) because of selling out."

Food & Beverages

Food & Beverages

Background:

Domino's Pizza chain restaurant had a new store opening and wanted to drive grand opening traffic to their new physical location. The goal of the campaign was to target pizza lovers and foodies alike in this new market to build awareness of the new store opening, as well as placing orders for some freshly baked pizzas.

Strategy:

An ideal customer profile was developed based on demographics, psychographics and behaviors. The targeting selected to reach our best potentials audience consisting of: quick service diners, pizza lovers, working moms, dads and frequent visitors of Papa John's Pizza.

Result:

After running the campaigns for only six days we had to put a temporary pause on the campaign because that Domino's location SOLD OUT of pizza most of those days. Domino's said, "the grand opening deal that we ran (and our digital ads were the ONLY place it was mentioned) led to such a ridiculous crowd of people ordering pizzas, that most days we were shutting down after five or six hours (after opening) because of selling out."

Food & Beverages

Food & Beverages

Background:

Domino's Pizza chain restaurant had a new store opening and wanted to drive grand opening traffic to their new physical location. The goal of the campaign was to target pizza lovers and foodies alike in this new market to build awareness of the new store opening, as well as placing orders for some freshly baked pizzas.

Strategy:

An ideal customer profile was developed based on demographics, psychographics and behaviors. The targeting selected to reach our best potentials audience consisting of: quick service diners, pizza lovers, working moms, dads and frequent visitors of Papa John's Pizza.

Result:

After running the campaigns for only six days we had to put a temporary pause on the campaign because that Domino's location SOLD OUT of pizza most of those days. Domino's said, "the grand opening deal that we ran (and our digital ads were the ONLY place it was mentioned) led to such a ridiculous crowd of people ordering pizzas, that most days we were shutting down after five or six hours (after opening) because of selling out."

Food & Beverages

Food & Beverages

Background:

Domino's Pizza chain restaurant had a new store opening and wanted to drive grand opening traffic to their new physical location. The goal of the campaign was to target pizza lovers and foodies alike in this new market to build awareness of the new store opening, as well as placing orders for some freshly baked pizzas.

Strategy:

An ideal customer profile was developed based on demographics, psychographics and behaviors. The targeting selected to reach our best potentials audience consisting of: quick service diners, pizza lovers, working moms, dads and frequent visitors of Papa John's Pizza.

Result:

After running the campaigns for only six days we had to put a temporary pause on the campaign because that Domino's location SOLD OUT of pizza most of those days. Domino's said, "the grand opening deal that we ran (and our digital ads were the ONLY place it was mentioned) led to such a ridiculous crowd of people ordering pizzas, that most days we were shutting down after five or six hours (after opening) because of selling out."

Food & Beverages

Food & Beverages

Background:

Domino's Pizza chain restaurant had a new store opening and wanted to drive grand opening traffic to their new physical location. The goal of the campaign was to target pizza lovers and foodies alike in this new market to build awareness of the new store opening, as well as placing orders for some freshly baked pizzas.

Strategy:

An ideal customer profile was developed based on demographics, psychographics and behaviors. The targeting selected to reach our best potentials audience consisting of: quick service diners, pizza lovers, working moms, dads and frequent visitors of Papa John's Pizza.

Result:

After running the campaigns for only six days we had to put a temporary pause on the campaign because that Domino's location SOLD OUT of pizza most of those days. Domino's said, "the grand opening deal that we ran (and our digital ads were the ONLY place it was mentioned) led to such a ridiculous crowd of people ordering pizzas, that most days we were shutting down after five or six hours (after opening) because of selling out."

Food & Beverages

Food & Beverages

Background:

Domino's Pizza chain restaurant had a new store opening and wanted to drive grand opening traffic to their new physical location. The goal of the campaign was to target pizza lovers and foodies alike in this new market to build awareness of the new store opening, as well as placing orders for some freshly baked pizzas.

Strategy:

An ideal customer profile was developed based on demographics, psychographics and behaviors. The targeting selected to reach our best potentials audience consisting of: quick service diners, pizza lovers, working moms, dads and frequent visitors of Papa John's Pizza.

Result:

After running the campaigns for only six days we had to put a temporary pause on the campaign because that Domino's location SOLD OUT of pizza most of those days. Domino's said, "the grand opening deal that we ran (and our digital ads were the ONLY place it was mentioned) led to such a ridiculous crowd of people ordering pizzas, that most days we were shutting down after five or six hours (after opening) because of selling out."